Peloton, the well-funded maker of internet-connected stationary bikes and treadmills, has finally unconcealed documents for its coming initial public giving. The business antecedently submitted a confidential draft submission of its S-1 statement to the U.S. Securities and Exchange Commission in June.
The New York-based company, that plans to lift $500 million in its data system giving, can trade underneath the ticker image PTON.
Peloton reportable $915 million in total revenue for the year ending June thirty, 2019, a rise of a hundred and tenth from $435 million in business enterprise 2018 and $218.6 million in 2017. Its losses, meanwhile, hit $245.7 million in 2019, up considerably from a reportable web loss of $47.9 million last year.
The company has reached one.4 million total community members, outlined as a person UN agency encompasses a Peloton account.
Peloton customers subscribe the company’s digital library of fitness content, streamed live and on-demand, for $39 per month, additionally to buying its hardware, that prices $2,200 to $4,295 apiece. the corporate says fifty eight million workouts were completed by Peloton users in business enterprise 2019, whereas its paying subscriber base reached associate incomparable high of 511,202.
As for subscription revenue, Peloton reports $181 million for business enterprise 2019, up from $80 million last year.Peloton class1 SCREEN
Envisioning a world during which sixty seven million households own connected fitness instrumentality, Peloton co-founder and chief military officer John Foley writes within the S-1 that “Peloton sells happiness.”
“Peloton is such a lot over a motorbike — we have a tendency to believe we’ve the chance to make one in every of the foremost innovative world technology platforms of our time,” writes Foley. “It is a chance to make one in every of the foremost necessary and powerful interactive media corporations within the world; a media company that changes lives, evokes greatness, and unites individuals.”
Peloton, based in 2012, raised $550 million in capital funding last year at a valuation of $4.15 billion. The startup, that at first struggled greatly to persuade venture capitalists of its vision, has since galvanized a replacement wave of fitness school corporations to launch, together with a sensible mirror company fitly named “Mirror.”
In total, Peloton has raised $994 million in capital funding, in step with PitchBook. Its S-1 filing lists CP Interactive Fitness (5.4% pre-IPO stake) — associate entity connected to the personal equity firm Catterton — TCV (6.7%), Tiger world (19.8%), True Ventures (12%) and Fidelity Investments (6.8%) as principal stakeholders, or investors with a minimum of a five-hitter stake within the company.