India’s Flipkart bets on free video streaming service and Hindi support to win next two hundred million net users

India’s e-commerce large Flipkart aforesaid on Tuesday that it’s revamping its searching app to feature support for Hindi language, a video streaming service ANd an audio-visual assistant, the newest in an exceedingly series of recent efforts to expand its reach within the country.

The e-commerce firm, that sold a majority stake to Walmart for $16 billion last year and leads the native market, told TechCrunch that it’s began to roll out the options on its searching app and can push it to any or all its existing users inside ensuing twenty days.

Only 100 percent of India’s one.3 billion individuals speak English. Flipkart aforesaid it’s been operating to customise its entire platform for many months to feature support for Hindi. over five hundred million individuals in Republic of India speak Hindi.

As a part of the revamp, the corporate is additionally introducing AN “audio visual target-hunting navigation” feature, conjointly inbuilt Hindi, that’s aimed toward first-time web users — and existing on-line users not comfy with creating transactions on-line — to form it easier for them to navigate the service and place orders.

Its rival Amazon Republic of India additional support for Hindi last year, although the feature is proscribed to basic text translation.

As a part of the accessibility push, Flipkart is additionally introducing AN in-app video streaming feature dubbed “Flipkart Videos” which will syndicate movies, shows and different long-form and short-form content from variety of production homes and motion picture studios, the corporate aforesaid.

The inclusion of the video streaming feature comes as Indians’ craving for intense media content on the net has ballooned within the recent years. Hotstar, a Disney-owned video streaming service, has collected over three hundred million monthly active users within the country.

Flipkart aforesaid the video streaming feature can modify it to ask a replacement phase of users to its platform WHO ar on-line however don’t presently look on the net. whilst over five hundred million users ar connected to the net in Republic of India, solely tens of various them presently look there.

The streaming feature are going to be accessible to any or all users at no charge with none loyalty program, an organization advocate aforesaid, refuting a recent media report that claimed otherwise.

“In the past ten years our vision and attribute are to resolve for ‘Real Republic of India,’ produce Republic of India specific school solutions, here in Republic of India. What we have a tendency to ar rolling out once it involves addressing the wants of ensuing two hundred million users in our country, is taking forward those commencement principles of access and affordability,” aforesaid Kalyan Krishnamurthy, cluster chief executive officer of Flipkart, in an exceedingly statement.

“We powerfully believe that ensuing section of our growth is unmoving in loyalty, democratizing e-commerce and therefore the country can continue seeing additional innovations that stem from our deep understanding of Indian customers, particularly middle Republic of India.”

Flipkart aforesaid it’s conjointly trying to form it easier for users to get things on its app. therefore it’s introducing a feed referred to as “Flipkart Ideas” which will populate short-form videos, animated pictures, polls and quizzes.

For instance, a user may even see a short-form video that shows a sportsperson carrying a combine of sneakers, a t-shirt, a combine of jeans and a cap. If they faucet on the video, they’ll see the precise things the person within the video is carrying and different similar things. an additional faucet, and therefore the user would be able to purchase any of these things.

The company aforesaid it’s operating with over four hundred influencers and thirty brands to make content which will seem on the feed.

All of those options, likewise as a diversion section that Flipkart introduced last year, can currently seem at all-time low of the screen for easier navigation, the corporate aforesaid. over [*fr1] 1,000,000 users in Republic of India play mini-games on Flipkart everyday. the corporate aforesaid it’ll introduce additional games to spice up engagement levels and provide loyalty points as incentive to customers.